SEO Wagon follows a very clear & organized approach to balance and manage the Paid optimization Campaigns of its clients. With regular reporting structure that we follow at SEO Wagon, you can be assured of a transparent and crystal methodology that we follow. Moreover, the results speak for themselves. Our proven experience and understanding of the PPC Management across various verticals for years have enabled us to offer a Transformational PPC Campaign Management.
The Strategic approach that we follow has been built by our PPC Managers who have proven track records. The tactical strategies are planned well in advance as per the business online and the competitiveness on the various search engines.
The below mentioned steps are a roadmap for our Rational PPC Campaign structure:
Keyword Research
Keywords have been rightly christened. These words are the key to Top Rankings on any Search Engine. However, a key is needed for the Keywords too. SEO Wagon offers that key. Which are the right keywords for you? What is the importance of a keyword over another? What are potential Keywords? How useful are the long tail keywords? SEO Wagon offers an answer.
Through our intricate research process on keywords, which also involves the understanding of the business domain / vertical, SEO Wagon offers all keyword solutions. SEO Wagon researches for you the best keywords, the worst keywords and the potential keywords. The competitive keywords and keywords not in competition. SEO Wagon has an answer to everything and if we do not have, we find it out. The keyword research is the first step for a fully optimized PPC Management.
SEO Wagon sorts out all Keywords relevant to your business and builds an organized database for the keywords to bid on.
PPC Engine Selection
The PPC Engine selection is another step, but not as important. This is as per your requirements. A PPC engine is nothing but the selection of the Search Engine where you wish to advertize your online business. This may either be selective or can be distributed across various Search Engines. The most commonly used search engines to run and manage a PPC Campaign are Google, Yahoo & MSN.
While a selective model to advertize on a Search Engine takes away all woes of Engine Selection, a distributed model is something where expert decision is involved to get the budget optimized across the various Search Engines. This distribution of the budget optimally is something that SEO Wagon proudly claims to be expert at.
SEO Wagon takes responsibility of defining and setting your budgets across various PPC engines in the best possible manner so as to attain an optimal PPC campaign.
Creating Ads
Writing Ad in an effective manner to get a “call to action” is the most creative and important part of setting up your PPC Campaign. Writing an Ad is again a research part at SEO Wagon which involves relating to the demographics and psycho-graphics of a potential user. Multiple Ads per ad group are launched initially which gives us a better understanding on the overall audience that is reacting better to the Ads, the Ad structure for all Adgroup that offers the best potential to improve, to Identify and Understand which Adgroup (product/service) reacts to certain Ad structures and to understand the keywords performing well (CTR% and Conversion) and also to understand the keywords that are NOT performing well (CTR% and Conversion).
SEO Wagon takes the responsibility of identifying these factors as well as cross-reference checks on various possibilities.
Ad submission to PPC engine
The creates ads are submitted to the PPC engine.
Continuous Monitoring and Reporting
Monitoring and Reporting is something that is enjoyed too much at SEO Wagon. We are monitoring and report generating geeks. We understand the importance that the reports hold. With regular reporting structure that we follow, it helps us to get educated and inform our client about the progress being made. Regular reporting keeps us on our toes and helps in better PPC management overall.
We prepare the following reports for our Monitoring purposes:
 Business objective setting & campaign model understanding Report
Keyword research Report
Bid rate analysis Report
Monthly budget recommendation report
Campaign structuring reort
Landing page identification & analysis report (Up to 5 Landing Pages)
Ad creation for max. 5 Ad Groups Report (Up to 6 Text Ads per Ad Group)
Campaign setup in Google Adwords Report
Conversion tracking setup Report
Completion of Campaign Setup Report
The above mentioned reports are just a window to our whole panorama of reporting structure.
At SEO Wagon, we assure you of a highly Optimized PPC Campaign Management.
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Pay Per Click Methodology